OPTI serum
COMBAT GREY HAIR + HAIR LOSS
Formulated for comfort, from scalp to senses.
NEW: ZERO fragrance-free
ORDER & SAVE 15% FOR A LIMITED TIME
Stylist Recommended & Highly Rated
OUR RECOMMENDATIONS
Science + Nature
You want products that use natural ingredients. You need professional haircare products that work. We give you both. SEVEN products marry the highest-grade natural ingredients with modern technology to give you great, healthy, workable hair every day.
Our Ingredients
Ever hear of Kaolin clay? Abyssinian seed oil? We use these plus over 60 other natural ingredients, including botanicals and antioxidants, to give you hair that looks and feels healthy and weightless. Explore what’s in our products, from Aloe to Zinc, and how these ingredients give you gorgeous hair. See our full ingredient listhere.
Our Never List
Our haircare products are formulated without:
• Sodium Laureth Sulfate (SLES)
• Sodium Lauryl Sulfate (SLS)
• Parabens
• Dyes
• Formaldehyde
They are cruelty-free and color-safe, and use natural ingredients like avocado oil, Brazil nut oil and coconut oil to provide slip, softness, and shine.
From The Blog
Scalp Care 101: The Skinification of Hair
Discover the “scalp-first” movement with SEVEN Haircare. Learn how RENEW scalp detox and TINGLE scalp elixir embrace the skinification of haircare with botanical, adaptogenic ingredients for a bala...
The Secret To Keeping Curly Hair Hydrated
Curly hair doesn't need layers of product—they need the right product. DEFINE high-moisture curl cream offers hydration and hold in one simple, silicone-free step, making it easier than ever to hyd...
Top Tips to Combat Dry Hair During Winter Months
Winter can be especially harsh on hair, leaving it dry, brittle, and lifeless. However, with the right products and a natural approach to hair care, you can k...