{"title":"SHOP ALL PRODUCTS","description":"","products":[{"product_id":"borato-boost-total-volume-prep-spray-retail-8oz","title":"BOOST Total Volume Prep Spray","description":"\u003ch3\u003e\u003cstrong\u003eVolume that actually lasts. Without the crunch.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv class=\"docs-material companion-enabled\" role=\"banner\" id=\"docs-chrome\"\u003e\n\u003cdiv id=\"docs-additional-bars\"\u003e\n\u003cdiv id=\"formula-bar-container\"\u003e\n\u003cdiv class=\"name-box-enabled formula-bar-with-name-box-wrapper\" id=\"formula-bar-name-box-wrapper\"\u003e\n\u003cdiv class=\"formula-bar\" id=\"formula-bar\"\u003e\n\u003cdiv id=\"t-formula-bar-input-container\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv id=\"t-formula-bar-input\" spellcheck=\"false\"\u003e\n\u003cdiv dir=\"ltr\" role=\"combobox\" class=\"cell-input\"\u003eThis is where every blowout starts. Inspired by the lift and contour of Borato fabric, this lightweight pre-styling spray lays a foundation of body and hold before you even pick up a brush. Pro-vitamin B5 and burdock root strengthen and condition as it works, so you get volume that looks full and feels completely touchable. Mist it through, style as usual, and feel the difference from root to end.\u003c\/div\u003e\n\u003cdiv dir=\"ltr\" role=\"combobox\" class=\"cell-input\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch4 dir=\"ltr\" role=\"combobox\" class=\"cell-input\"\u003e\u003cstrong\u003eIs it for you?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eFine, Medium, Thick\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Texture: \u003c\/strong\u003eStraight, Wavy, Curly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Concerns: \u003c\/strong\u003eVolume, Flatness, Fine Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Vitamin B5:\u003c\/strong\u003e A humectant that deeply hydrates and strengthens hair, soothes scalp irritation, enhances shine, and detangles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBurdock Root Extract:\u003c\/strong\u003e A scalp-nourishing antioxidant that promotes a healthy scalp environment, strengthens hair, and adds shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein:\u003c\/strong\u003e A natural protein that moisturizes, strengthens, and repairs hair, prevents breakage, and adds shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Extract: \u003c\/strong\u003eAn antioxidant-rich extract that helps repair damaged hair while enhancing volume, adding shine, and soothing irritated scalps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BORATO®","offers":[{"title":"Default Title","offer_id":48575866339545,"sku":"SPR-2026-BOOST-RET","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/2557\/4361\/files\/BoratoBosst.jpg?v=1779695596"},{"product_id":"borato-shape-volume-blowout-gel-5oz-retail","title":"SHAPE Volume Blowout Gel","description":"\u003ch3\u003e\u003cstrong\u003eBig blowout energy. No stiffness. No residue.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eForget everything you know about blowout gels. Inspired by the lift and contour of Borato fabric, this airy styling gel is lighter than any traditional cream but delivers the body, volume, and hold of a full blowout. Ginger root and organic glycerin condition as you style, leaving fine to medium hair looking full, glossy, and completely natural. Work it through damp hair, reach for your round brush, and get ready to go big.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eIs it for you?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eFine, Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Texture: \u003c\/strong\u003eStraight,\u003cstrong\u003e \u003c\/strong\u003eWavy, Curly,\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Concerns: \u003c\/strong\u003eVolume, Hold, Frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinger Root Extract:\u003c\/strong\u003e A rich source of fatty acids, vitamins, and minerals that strengthens hair, reduces brittleness, and stimulates blood circulation in the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Glycerin:\u003c\/strong\u003e A natural humectant that draws moisture into hair and creates a barrier to prevent moisture evaporation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin:\u003c\/strong\u003e A water-soluble B vitamin that supports healthy hair and increases keratin production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract:\u003c\/strong\u003e An antioxidant that gently detoxes and soothes the scalp, mends split ends, and promotes healthy hair growth.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BORATO®","offers":[{"title":"Default Title","offer_id":48575869124825,"sku":"GEL-2026-SHAPE-RET","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/2557\/4361\/files\/BORATO_SHAPE_GEL_ddfe8671-5579-43c4-a897-595f67a263eb.jpg?v=1779695556"},{"product_id":"borato-fibre-matte-paste-1-7oz-retail","title":"FIBRE matte paste","description":"\u003ch3\u003e\u003cstrong\u003eTexture, control, and a finish that looks like you didn't try too hard.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you want soft definition in a longer style or a piecy, undone finish in a short cut, this is the paste that does it. Inspired by the lift and contour of Borato fabric, beeswax and lanolin blend together to create flexible, medium hold with a natural matte finish that works on any length. Emulsify a small amount in your palms, apply to hair for texture or to the roots for lift, and restyle throughout the day without it budging.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eIs it for you?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type: \u003c\/strong\u003eFine, Medium, Thick\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Texture: \u003c\/strong\u003eStraight,\u003cstrong\u003e \u003c\/strong\u003eWavy, Curly,\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Concerns: \u003c\/strong\u003eTexture, Hold, Definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax: \u003c\/strong\u003eAn antibacterial antioxidant that moisturizes and locks in moisture while smoothing and sealing hair and flyaways.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax:\u003c\/strong\u003e A natural humectant that deeply hydrates, seals in moisture, and enhances softness and shine.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BORATO®","offers":[{"title":"Default Title","offer_id":48575869812953,"sku":"FIN-2026-FIBRE-RET","price":33.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/2557\/4361\/files\/BORATO_FIBRE.jpg?v=1779695472"},{"product_id":"gazar-diamond-shine-treatment-serum-1-7oz-retail","title":"DIAMOND Shine Treatment Serum","description":"\u003ch3\u003e\u003cstrong\u003e24-carat shine. 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