The Same Iconic 24 Carat Shine. Now with Greater Purpose.
At SEVEN haircare, we believe great hair has always been about more than just performance. It is about people and community. And at its best, it is about care that extends beyond the chair.
That belief is at the root of our newest launch: the Limited Edition Gazar® DIAMOND serum, created in collaboration with Simply Organic Beauty and in support of the Professional Beauty Association’s CUT IT OUT® program. This release celebrates everything you already love about DIAMOND serum, its signature shine and the softness it provides, now paired with a meaningful giveback that directly supports the professional beauty community.
With every bottle of this limited edition DIAMOND serum sold, $1 is donated directly to support PBA’s CUT IT OUT® and its ongoing work.
A Collaboration Rooted in Purpose
This limited edition release brings together three organizations that share a commitment to elevating the beauty industry through education, sustainability, and community support: SEVEN haircare, Simply Organic Beauty, and the Professional Beauty Association (PBA).
Simply Organic Beauty is a gold standard in clean, sustainable distribution. Together, we are proud to support PBA’s CUT IT OUT®, an initiative created that helps licensed professionals, students, and community allies recognize the signs of domestic abuse and respond safely and compassionately.
Through education, awareness resources, and direct support initiatives, PBA’s CUT IT OUT® empowers beauty professionals to be trusted points of connection for clients who may be experiencing abuse. The program also provides financial and professional support for survivors within the hair industry, reinforcing the idea that hair salons and stylists are more than service providers. They are community anchors.
The Icon You Know, In a Limited Edition Release
The Gazar® DIAMOND serum remains one of SEVEN’s most-loved styling essentials. This limited edition version features a 1.7 oz transparent glass bottle and the same high-performance features designed to deliver radiant shine, softness, and protection for all hair types and textures.
DIAMOND serum delivers instant 24 carat shine, with coconut and macadamia oils, enriched with Vitamin E, that nourishes and leaves hair irresistibly soft, smooth, and lustrous.
This hero product also:
- Enhances natural shine and gloss without a greasy feel
- Moisturizes and conditions
- Helps repair and nourish
- Provides thermal protection from heat styling
- Smooths frizz and adds softness
- Lightweight and water-soluble
- Vegan and clean fragrance
- Supporting Professionals and Clients Alike
This launch was designed to feel accessible and meaningful across both professional and at-home routines.
Every bottle represents more than shine. It represents a shared commitment to looking out for one another and strengthening the community we are all part of.
A Limited Edition With Lasting Impact
This release is available while supplies last. While the packaging is limited, the impact of each purchase continues beyond the bottle through ongoing support of PBA’s CUT IT OUT®
We are honored to partner with Simply Organic Beauty and the PBA to bring this collaboration to life and to support an initiative that uplifts and protects our industry.
The Same Iconic 24 Carat Shine.
Now with greater purpose.
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